Atta, using an innovative methodology and in collaboration with Inflow data agency, is redefining pricing standards on Instagram. An approach that combines transparency, rigorous analysis and adaptability to brands’ needs.
Understanding the specifics of the Instagram market
Instagram offers a variety of advertising formats: posts, reels and stories. The latter are ephemeral and dynamic, and account for a significant proportion of commercial collaborations. In 2024, 82% of sponsored stories analysed by Atta were videos, compared with just 18% of photos. Yet our analyses reveal that photos generate three times as many views as videos. This paradox, confirmed by the creators themselves, highlights the need to choose the right format depending on the objectives of the campaign.
In issues comparable to YouTube commercial strategies, Atta once again provides tried and tested strategic recommendations for maximising the effectiveness of campaigns. To take the example above, the agency recommends starting the commercial operation with photo stories to grab attention immediately, before continuing with videos that reinforce the closeness and authenticity with the audience. This combination of formats illustrates the methodical and flexible approach adopted by Atta, always guided by the data and expertise of the Inflow data agency.
A revolution! A clear and fair pricing method
To rationalise the market, Atta and Inflow have developed an innovative and transparent pricing method. Rather than relying solely on the popularity of creators, which is often subject to inflation, this approach is based on a benchmark pricing scale:
- €25 for 1,000 views on a story.
- €20 for 1,000 impressions of a post.
- €15 for 1,000 views on a real.
This base price is then adjusted using a bonus/malus system that takes into account three categories of criteria: human, numerical and dynamic factors. In the event of a maximum score on all criteria, the price is arbitrarily doubled, rewarding creators who excel in their work.
To explore this pricing method in more detail, take a look at the full infographic. This document, which is both informative and visual, highlights the major trends in Instagram campaigns for 2024 and looks at this innovative method for rationalising the market.
The challenges of fair pricing on Instagram
Pricing on Instagram is more than just a simple calculation. It reflects broader issues: guaranteeing transparency between brands and creators, rationalising an often unpredictable market, and enabling campaigns to achieve a balance between performance and profitability.
Inflow’s data expertise plays a central role here. By combining advanced statistical analysis with a detailed understanding of market dynamics, Inflow enables Atta to turn these insights into concrete solutions. Together, Atta and Inflow create a framework in which each player – brands, designers, agencies – can thrive.
Pricing is a strategic issue, far beyond Instagram. Whether in the world of social networks or in other fields, the ability to set fair and consistent prices is a key success factor. And you’ve come to the right place… Inflow is the ideal partner to meet these challenges and revolutionise the way things are done. And it all starts there!
